Chupa Chups 60th anniversary

Chupa Chups 60th anniversary

Client

Chupa Chups / La Fábrica de Sombreros

Project start

2018

A site full of games and gifts

Chupa Chups has wanted to capture the celebration of its 60th anniversary with a commemorative website.

Hand in hand with La Fábrica de Sombreros, who has handled the campaign's conceptual development and design, RSB has developed a promotional website where users can win hundreds of cool prizes by redeeming the codes printed on their Chupa Chups sticks.

The site also rewards the most skilful visitors through its games area, where the player's dexterity is put to the test.

Skill games, points leaderboard and prizes

The website, available for Spain and Portugal, has been built mobile-first and optimised. RSB has generated the campaign codes plus the logic and security of every game.

Add points, check your position in the leaderboard, enjoy participation incentives and earn points by solving the challenges the games throw at you. A party shaped like a website.