Hello Tiguan

Hello Tiguan

Client

Volkswagen / DDB Barcelona

Project start

2016

RSB's first artificial intelligence project, years before the boom

Volkswagen and DDB Barcelona's launch campaign for the Tiguan, a car that showed off its connectivity. RSB took it into digital with a voice-recognition web app, the agency's first artificial intelligence project, long before the current boom. People browsed the site just by speaking to it, hands free.

I want to see it inside
Show it to me in red
What's the weather like in Barcelona...

Hello Tiguan

Hello Tiguan

Hello Tiguan

A technical challenge that ended in an award

Hola Tiguan was built on an embryonic version of OpenAI's engine, so early that it didn't understand Spanish well. RSB taught it, tuning the model and routing requests through its own translators before processing them. The engine didn't hold conversational context either, so RSB built that itself, with proprietary algorithms and storage that remembered what the user had asked and gave continuity to every answer.

The system used the browser's native speech recognition and recognised different phrasings to understand what the user wanted at each moment. It worked on mobile and desktop, with microphone or keyboard, for browsers without mic access.

Quite a feat, years before generative AI became a trend, that won the Inspirational Grand Prix at the IAB Spain Inspirational Festival.

Hello Tiguan

Dolors Sesplugues

Dolors Sesplugues

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Jesús Ropero Amor

Jesús Ropero Amor

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Catalina Carvajal

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Eric Muñoz Gonzalez

Eric Muñoz Gonzalez

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Rodrigo Márquez

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Delvis Alisson Luis

Delvis Alisson Luis

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JOSEP FRUITOS MONCHO

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Mapi Muñoz Jiménez

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gustavo vilchez

gustavo vilchez

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Liliana Castillo Castillo

Liliana Castillo Castillo

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Estel·la Pons Riu

Estel·la Pons Riu

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Roberto Corrales

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