Every euro you put into advertising comes back as customers

We design and run your paid campaigns on Google, Meta, LinkedIn and TikTok so you capture quality leads without burning your budget.

SEM done badly burns money fast and without warning. We approach it as a technology partner, with the same digital craftsmanship we bring to the rest of your ecosystem, measuring what actually moves your business. We optimise toward real conversions, not vanity clicks, because what matters to us is the customer who walks through the door.

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You pay less for every customer you win

We fine-tune bids, audiences and creatives until the cost per conversion really comes down. With Barcelona IVF we cut it by 50% while tripling organic visits hand in hand with SEO.

More leads, and better ones

We don't chase empty volume but contacts that close. At Barcelona IVF, SEM campaigns drove leads up 200% across five markets at once.

Ads on the channel where your customer is

Google Ads, Meta, LinkedIn, TikTok. We pick the mix based on who you want to reach and build each campaign around its own message. With We/On we orchestrate Google Ads, Meta and TikTok under a single strategy.

Decisions driven by data, not hunches

Every campaign is measured, read and adjusted. At Ferrer we lifted CTR by 5% and brought CPM down 70% on LinkedIn ads, because we knew exactly what to tweak.

How we work

We start by understanding your business and your margins, not by opening an ad account. We define what counts as a conversion worth having, set up the measurement that captures it and build the campaigns from there. Then we iterate every week on real data, because a living SEM campaign always performs better than one left on autopilot.

With Barcelona IVF we cut the cost per conversion by 50% and tripled the leads while operating across five markets. At Ferrer we raised CTR by 5% and brought CPM down 70% running their LinkedIn ad campaigns.

FAQ

How much budget do I need to start with SEM?

It depends on your sector and the competition for your keywords, so we define it with you before launching. We prefer to start with an investment that lets us learn fast and scale what works, rather than spreading a little across many channels. With Barcelona IVF we ran campaigns in five markets with that same logic of investing where the return is clear.

Which platforms do you run campaigns on?

We work with Google Ads, Meta, LinkedIn and TikTok, and we choose the mix based on where your customer is and what buying decision they make. For We/On we combine Google Ads, Meta and TikTok, and for Ferrer we went with LinkedIn ads because their professional audience lived there.

How do I know the SEM is really working?

We measure business conversions, not loose clicks, and we show it to you in clear reports you can read without being an expert. For us a campaign works when the cost per conversion drops and quality leads rise, like when we cut that cost by 50% at Barcelona IVF while contacts grew 200%.

Still have questions? Write to us and we'll help