Frequently asked questions

We develop custom builds with an in-house team. We start from your business goals and build only what the project needs, so the site performs better, ranks and integrates with your systems instead of fighting a locked template.

Yes. Integration is part of the work, not a last-minute extra. We connect CRMs, payment gateways and custom APIs, just as we did with Freixenet's ecommerce, so data reaches where it needs to go.

RSB has developed websites and ecommerce for Freixenet, CUPRA, Mitsubishi, Volkswagen Driving Experience, Sónar, Fedefarma and La Casa Encendida, across sectors that range from consumer goods to automotive and culture.

We choose the technology to fit your case, not the other way around. We build native iOS and Android apps when performance and experience call for it, and we weigh cross-platform approaches when they speed up the launch without sacrificing what matters. We explain it transparently before we start so you know what you gain with each option.

We do both, and much of the value lives there. We're a long-term technology partner, not a vendor who delivers and disappears. At Kids&Us we give ongoing support to their iOS and Android apps with weekly goals, maintaining, fixing and evolving the product as it grows.

Yes, and we've taken it to real product. We developed an augmented reality app for Novartis, a VR experience with Oculus for Natura Bissé and a flow that joins app and ecommerce for Revetón. We also integrate CRM and custom APIs so the app fits into your ecosystem.

It includes an audit of your current presence, the definition of your digital ecosystem, a channel and audience map, an acquisition plan and a measurement framework with goals. We deliver it as a phased roadmap your team understands and that we can execute with you from start to finish.

Both, and that's where the difference lies. We're a technology partner with an in-house team, so the strategy we design we build ourselves across web, acquisition and integrations. We've done it with the We/On 360 ecosystem and with Barcelona IVF's acquisition across five markets.

It depends on the starting point and the levers we activate, which is why we never promise numbers out of thin air. What we do guarantee is measurement from day one so you can track the progress. At Barcelona IVF the cost per conversion fell 50 % and leads rose 200 % working SEO and SEM in a sustained way.

Feasibility analysis, architecture definition, a roadmap with costs and timings, integrations, process automation and AI applied where it adds value. We're with you from the decision through to going live.

We apply AI where it improves a measurable result, like automating tasks, improving search or generating content. If it doesn't add up in your case, we'll tell you. We prefer transparency over selling hype.

We work on what you already have whenever it makes sense. We audit your stack, optimise what works and save new development for what genuinely needs it.

It depends on the starting point, but the first movements show in weeks and the bulk of the growth arrives within a few months. At Fedefarma traffic rose from 6,000 to more than 10,000 users a month in the first weeks because there was a technical base to build on. We tell you from the start what is realistic in your case.

We do both because we are an in-house development and SEO team. We audit and fix performance, indexing and architecture, and we work on content and authority on that base. That combination is exactly what makes SEO hold up.

We measure in business terms. We report organic sessions, conversions and cost per lead, not just isolated rankings. For Barcelona IVF that meant organic traffic times three and half the cost per conversion, and you will see clearly which action moved each number.

It depends on your sector and the competition for your keywords, so we define it with you before launching. We prefer to start with an investment that lets us learn fast and scale what works, rather than spreading a little across many channels. With Barcelona IVF we ran campaigns in five markets with that same logic of investing where the return is clear.

We work with Google Ads, Meta, LinkedIn and TikTok, and we choose the mix based on where your customer is and what buying decision they make. For We/On we combine Google Ads, Meta and TikTok, and for Ferrer we went with LinkedIn ads because their professional audience lived there.

We measure business conversions, not loose clicks, and we show it to you in clear reports you can read without being an expert. For us a campaign works when the cost per conversion drops and quality leads rise, like when we cut that cost by 50% at Barcelona IVF while contacts grew 200%.

UX is how the experience works, the architecture, the flows and the logic users follow as they move through the product. UI is the look and feel, the colors, the typography and the components. At RSB we work on both together, because a beautiful interface on top of a confusing structure doesn't convert.

We do both. With Don Piso we started from an audit of their previous website to spot what was holding their users back, and from there we redefined the content and redesigned the whole site. When a project starts from scratch, like La Casa Encendida, we define the experience and the interface from the very first line.

Yes. We deliver the designs and coded templates ready to slot into your framework, and we provide technical support throughout development. We did it with the Don Piso team and we do it whenever a client builds on their own technology.

Looking at visits is the starting point, not the work. We configure measurement so it's reliable, connect it to your business goals and tell you what to do with what we see. At Barcelona IVF that translated into a cost per conversion 50 percent lower and 200 percent more leads.

It is, and a lot, because good measurement improves any investment you're already making. That said, the powerful part arrives when it goes hand in hand with strategy and campaigns. At We/On the analytics set up well was what let us double the ROAS and the visits, because every euro was reinvested where it worked.

Because reliability is the first thing we build, not a detail we leave for the end. We configure events and conversions with rigor, test them and review them before basing any decision on them. On that foundation we have sustained measurable results for clients like Fedefarma, Ferrer and Barcelona IVF.