Production of the Raimat.com site
A site that conveys a whole philosophy and values
Raimat Wines is a brand deeply rooted in Catalan tradition, a flag bearer for sustainable viticulture and organic wines. The firm has staked everything on values closely tied to the land and respect for the environment. To bring that philosophy to life, RSB has created, together with the La Fábrica de Sombreros agency, a website that breathes naturalness and passion.
The Raimat Wines website introduces two distinctive features. On the one hand, it proposes an innovative way of choosing wine based on its intensity. Products are sorted from least to most intense so the decision feels intuitive and effortless. On the other hand, the online purchase flow is heavily user-centred, simplifying every step when selecting and adding wines to the basket.
Cross-platform communication
This checkout flow is integrated with the Magento platform Codorníu uses to sell its brands online. At Raimat, that integration goes a step further by giving visitors a visual and usability continuity that simplifies the entire purchase journey.
The Raimat website also features two navigation dimensions, vertical and horizontal — like a large canvas on which RSB has painted the Raimat universe stroke by stroke.