Freixenet Minis, the perfect gift

Freixenet Minis, the perfect gift

Client

Freixenet

Project start

2019

A landing with engagement

Freixenet has briefed RSB to build a landing page for one of their flagship products, the bottles in Mini format.

The project was needed within a tight timeframe, so part of the marketing department proposed a WordPress template. RSB has proposed avoiding both the template and even the WordPress framework for production, and that's what it has done — building the project with its Engine framework. Time has proven the decision right, since many of the iterations the client requested could have been tricky on a closed template.

Much more than a brochure website

After the project went live, with a 100% RSB production (UX, art direction, frontend and backend), the strong results have pushed it to evolve from a single landing into a full portal hosting every piece of information about the Freixenet product, as well as personalisation options that customers add to their events and parties.

Hooked into the brand's ecommerce

The strong website results plus the launch of the Freixenet Magento ecommerce have driven the development of an integration through buy-now buttons connected to that platform — a step that has posed no extra complication thanks to the flexibility and adaptability of RSB's builds.