The professional painter’s app

RSB has been responsible for conceptualising, designing and producing the Revetón app, ecommerce included.

Revetón is a paint brand with decades of history and deep experience in solutions for façades, interiors and construction — a leading brand in the professional sector. RSB has developed its native iOS and Android apps, and has also delivered an audit of its website, a new CMS and a REST API to integrate its content with external services, including the apps themselves.

Before building the app — and on top of a market study for the client — RSB has run two focus groups with professionals from different cities to validate with them the features they actually needed in the app. Those focus groups have led to dropping some important modules and adding new ones, like the quote tool.

RSB has also added a tailor-made ecommerce, integrated with both iOS and Android, that lets the user request paint samples to be delivered to their home or to their nearest distributor effortlessly.

The app has been integrated with Google Data Studio for tracking and data analysis, and it is ready to integrate with the CRM without friction, thanks to the REST API and a perfectly structured database.

On top of that, RSB has run an ASO strategy to improve the app's organic ranking and several annual campaigns to grow conversion and retention for this professional tool for painters.