Posters with augmented reality
Client
Wöwster
Project start
2019
Augmented reality that reveals much more
Posters that show us much more than what meets the eye. Shifting posters that surprise you every day.
That is what WÖWSTER does thanks to the apps RSB has built natively for them. Their first collection, "PÖSTELONA", is dedicated to Barcelona. Stunning designs by recognised Barcelona artists — each one tells a different story of this universal Mediterranean city.
AR that changes with the weather, the time of day…
RSB has used augmented reality to layer extra content on top of the physical poster's design. RSB has connected to third-party APIs and built services that change the posters based on parameters like temperature, time of year, sea state or the user's distance to the physical poster.