360º digital transformation
Website
We/On ClubClient
We/On
We/On, a Premium Club concept
We/On Club is an innovative proposition within the fitness sector, a premium club with a distinctive focus on experience, technology and community.
We/On has trusted RSB to lead the entire digital ecosystem, from the concept of its identity all the way to the full technical rollout of its platform.
RSB has worked alongside a specialist offline branding agency to define the brand strategy in a coordinated way. RSB has taken an active part in the naming, the logo, the primary and secondary colour palette and every element needed to build a solid, consistent identity — designed specifically for digital environments.
360° digital strategy
RSB has been their technology agency. RSB has taken on the full concept of their digital presence, from the content tree to the design — keeping user experience top of mind — through to the website development and the definition of every digital and technological need of the project.
One of the most significant challenges has been the integration with Provis, the CRM specialised in gym management. This integration lets the website be natively connected to We/On Club's internal systems, ensuring smooth operations and full traceability of the marketing and conversion campaigns.
AlwaysOn, technology and marketing in motion
RSB has led every paid media campaign across every channel We/On has worked on, such as Google Ads, Meta and TikTok.
Thanks to a strategy aligned with clear business goals and exhaustive results tracking, RSB has managed to double the return on ad spend as well as the number of visits to the platform, even during the off-season.