A design that matches the product

Majorica, one of the most recognised pearl brands, has trusted RSB to take its new brand identity into the digital space.

Majorica seeks to modernise its brand and reach a younger audience to convey its message, that pearls are for every age and for every occasion.

With a brand manual in hand, Majorica has come to RSB to give the new brand its concept in the digital space.

A fashion-sector benchmark, an SEO study and a content-architecture analysis have honed a very distinctive look&feel — placing emphasis on the all-important Majorica red — and given the site a continuous design language, easily scalable, modern and timeless.