Volkswagen ecommerce development

Website

Client

Volkswagen / DDB Barcelona

Project start

2019

An ecommerce to sell driving experiences, not just cars

Driving Experience is a Volkswagen project led by the DDB agency to offer exclusive driving courses through an ecommerce.

Through this responsive web build the brand drives online sales of its driving courses, taught by expert drivers. Users can choose between advanced courses at different levels or unique experiences in extreme environments.

A bespoke ecommerce for VW

Beyond delivering an intuitive, simple buying experience fully integrated with the client's CRM (Salesforce), the site also lets the team manage course content through a tailor-made CMS. A management tool to help with the day-to-day of the Driving Experience.

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Volkswagen ecommerce development

Website

Client

Project start

An ecommerce to sell driving experiences, not just cars

A bespoke ecommerce for VW

Auto88, a broad, hyperconnected and autonomous automotive portal

CUPRA launch

Volkswagen's massive online contest

What our clients and partners say about RSB

Volkswagen ecommerce development

Website

Client

Project start

An ecommerce to sell driving experiences, not just cars

A bespoke ecommerce for VW

Similar projects

Auto88, a broad, hyperconnected and autonomous automotive portal

CUPRA launch

Volkswagen's massive online contest

What our clients and partners say about RSB