International Mitsubishi Electric Printing site

International Mitsubishi Electric Printing site

Client

Mitsubishi

Project start

January 2020

An international site from scratch in under 3 months

Mitsubishi needed to launch the new website for the company's international printer division in less than 3 months, starting from scratch and with the data migration included in the timing.

RSB has assessed the scope of the site and all its content and has put forward a phased architecture, design and development proposal so that the goals set by the client could be reached within the agreed timeline — with a few limitations agreed for a first version (MVP) and feature additions in successive deliveries, hitting 100% of the wishlist in less than 5 months (with August in the middle!).

The full scope delivered, with August in the middle

On the frontend side RSB has designed the entire site information architecture following the company's strict guidelines, as well as its look&feel and final design, becoming one of the brand's reference designs for other divisions.

Aspects like usability and load speed have been taken into account — both critical for good site rankings, and SEO optimisation was one of the company's musts when hiring our services.

On the backend side, RSB has built a site supporting five languages plus a fast and intuitive CMS that hugely improved the previous interface (an obsolete Drupal install), to the great relief of their marketing team, and with the ability to add three more languages effortlessly.